Hello, I’m André Tomlin and you have somehow stumbled across my personal website.

If you’re interested in my work, you may like to know that I am Managing Director of Minervation Ltd; an evidence-based healthcare consultancy based in Oxford. I set up Minervation in 2002 with my business partner Douglas Badenoch.  We share a lifelong interest and commitment to evidence-based healthcare and have spent the last few years working on digital health projects.

My work includes blogging, social media, coproduction, building websites, writing reliable health information and usability testing.  We work across many specialties, but I have a particular interest in mental health, which is why I started The Mental Elf website in 2011. Many more elves followed and we now have enough for a National Elf Service.

I live in Bristol with my astonishing wife Leah, our children Ava, Luca & Edie Rae, and our dog Dudley Doodle.

Career history

Minervation Ltd, Oxford, UK
Managing Director
2002-present

The Mental Elf
Chief Blogger
2011-present

Centre for Evidence-Based Mental Health, Oxford, UK
Director of Knowledge Services
1998-2002

Institute of Health Sciences, Oxford, UK
Assistant Librarian
1994-1998